Ad-Ledger

Ad-Ledger has been designed as a pro-active sales account management system. A system that will inform when an accounts condition falls outside of the norm and, on a maintainable event basis, will seek out accounts that have failed to meet pre-defined conditions. Most sales ledgers are just a database of sales invoices with an indication as to whether an invoice is outstanding, reconciled or un-reconciled. But Ad-Ledger is seamlessly integrated with the advertising system sharing a common database. This ensures instant and accurate actioning of credit control procedures. Ad-Ledger has been designed with clear screens and user-friendly tools to minimise keyboard activity. Query management is another high profile area. Transactions in query have an adverse affect on cash flow and so often, apart from the loss of good will, cause days outstanding to increase. Ad-Ledger not only provides facilities to inform on the level of queries, but also the ability to target the person responsible with monitoring and turnaround conditions which are difficult to ignore. Ad-Ledger has the facility to view credit notes and free appearances, which have been created in ABS Ad-Booking. Following the concept of true integration, Ad-Ledger will allow, given that security rights have been granted, access to all areas of the database. Facilities to view customer orders at all stages such as waiting to appear; appeared but not invoiced; invoiced but not paid; in query; settled; archived; are all available. Drilling down through a customer invoice will detail what action has been taken, who has been involved with the transaction from the day it was booked, the text of the advert and, if necessary, an indication of the paper and position in which the advert appeared. Apart from PC terminals operating over a local area network, Ad-Ledger has facilities, via a wide area network, for branch offices to gain access to the same level of functionality as the local operation. The Ad-Ledger has been designed to provide options for sending and receiving data to and from other third party systems and devices ­ for example, facilities for obtaining authorisation on debit/credit cards and the electronic registration of charges. Unlike many commercial sales ledger systems, Ad-Ledger streamlines business activities by providing a comprehensive view of all relevant customer and advert information tailored to the newspaper industry.