List.Online

First developed two years ago as part of PCS commitment to developing a complete end-to-end publishing solution, List.Online creates enhanced on-line business directories and websites. The List.Online service supports the standard publishing up-sell model, by allowing a series of packages to be created. No longer will your business directory reflect the standard paper-based business listing format ­ an alphabetical text list of names, addresses and contact numbers. Now you can offer your business customers the opportunity to capture the benefits of an interactive web-based service and upgrade their entry with a series of ‘upsells’. Listing data is easily enhanced for the web, including a facility for creating automated ‘micro-sites’ with individual domain names. Customers can buy a tailored domain name with their own bespoke interface, or they can have an existing website linked from their standard entry. Each host site can determine the look and feel of how their data appears and the administration tools are quick and intuitive to use. Customise how many results appear per page, apply preferential list placement for prime customers and give your customers statistical feedback on how much traffic is visiting their category or entry. List.Online has its own built-in business index and uses a hierarchical database. Category keywords can be added at every level, and this is made easier with the ability to add keywords across a number of categories which are similar in nature. All new customers are given a full complement of business data for their given circulation area as part of the service. List.Online also provides a comprehensive suite of reports that detail exactly what up-sell items have been sold, their expiry date and usage statistics. These examples demonstrate how List.Online could help you to give your customers a website they can afford... For users of our ABS toolset List.online integrates seamlessly with the Ad-Booking module of our publishing advertising software, enabling users to book ads for both print and web from one interface and keep track of what upsells have been implemented. The cost of the List.Online service is based upon a yearly subscription fee. This ASP (application service provider) model means reduced cost of ownership for you, the customer, giving you the opportunity to try out new features on your website without having to invest in new technology or additional staff. Meanwhile you will automatically benefit from any software enhancements, as this is a server-based product which removes the need for software installations or upgrades. Visit www.maidenhead-advertiser.co.uk to see how List.Online is being used to its full potential.