PCS is well placed to take advantage of the changing requirements of the UK publishing industry through its new digital content management and publishing system, Knowledge, says the company’s Commercial Director, Lawrence Hill.

Among the subjects tackled by an array of expert speakers were: Methods of turning digital investment into profitable growth; ways of making the most of high quality content across multiple platforms; social networking; the rise of the iPhone; and e-readers and tablet devices – all of which are addressed by Knowledge.

Said Hill: “The recurring question among delegates was how to maximise revenues from new digital mediums and new routes to market. PCS is at the forefront of this revolution with Knowledge, our concurrent multi-publishing technology.”

He added: Knowledge allows the multiple use of the same content access different mediums in the format appropriate to that medium. Text, video, pictures and sound can all be automatically delivered to where they are required, aided by intelligent workflows.

“The next year will be critical to the publishing industry. If we can’t make consistent growth and new revenues from the new opportunities in the mobile and digital arenas then the industry cannot maintain the prestigious position it holds, which will reduce opportunities for the future.

“PCS is providing the market with new technologies and applications that allow the publishing community to exploit the potential available and earn new revenues. The time is now right for publishers to review their investment and target where they will gain the most in both cost savings and extra income."

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