TriMedia Publishing, publishers of the Oxford and Basingstoke Journals and Living Magazines, have ordered Sales Advantage, the ABS sales process workflow from PCS.

Additional leads lists can be delivered at appropriate times for special projectss such as supplements and features. All territory-driven customer activities, such as calls to regular accounts, prospects and diary tasks are available to all members of the territory team, guaranteeing no opportunity is missed. Sales Advantage also pro-actively highlights any regular customers who have not been contacted in a specific timeframe.

TriMedia will also benefit as ABS's accounts and credit management solution is introduced as part of the agreement. This will help establish and maintain positive credit control/customer relationships as the system enables credit controllers to respond proactively to overdue customer accounts. When accounts fall outside of their agreed terms they are instantly identified allowing the relevant action to be taken promptly, reducing debt, outstanding queries and barriers to sales.

ABS is a fully integrated solution, with advertising and accounts sharing a common database, ensuring that all communication with the customer is consistent, giving a perception of professionalism, no matter who is dealing with the customer.

Howard Taylor, TriMedia Chief Executive, says; "We were really impressed by both PCS and their software. It was important to us that we did not choose just another advert booking system, and in these challenging times we wanted a solution that will help drive our business forward. ABS's Sales Advantage will do just that. It will offer the sales team a more professional sales process and will open up many new sales opportunities. The new accounts and credit management functions in ABS will also help us to improve cash flow."

The order also includes Adapt Planning, PCS's advertising pagination solution, which can feed advert page positional information back to the advertising system. This two-way, seamless interface, along with web browser access, allows the sales team in remote offices to keep track and manage the plans as the publication comes together.

The system is currently being installed and will be live by the end of August.

Mark Read, PCS Sales Director, says; "We are delighted that TriMedia have chosen PCS and our ABS solution. The product development team have listened carefully to our customer base in order to develop a solution which helps maximise every sales opportunity and manages accounts more professionally. Sales Advantage intelligently generates relevant prospect lists and provides essential customer information, pre-call, enabling an enhanced sales process, but, more importantly, ensuring that no opportunities are missed and the sales team are never without a sales lead."

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