Cumbrian Newspapers Choose PCS

Wednesday, 07 November 2007 00:00

Cumbrian Newspapers Limited (CNL) has placed an order for NCS, the Circulation and Distribution solution from PCS. The order for all NCS modules covering the disciplines for Paid For (Newstrade), Direct Delivery, Subscriptions, Canvassing, Free Distribution and Leaflet Sales.

NCS will unite the Group's newspaper publishing activities in Cumbria, Northumberland, northern Lancashire and Scotland and will manage CNL’s daily evening newspapers, paid-for weeklies, and a range of free newspapers, directories, magazines and niche publications. NCS will provide CNL with a single circulation and distribution solution which will bring the main publishing centres of Carlisle, Barrow-in-Furness and Hexham together, with other offices in the principal towns of the region. Installation is underway and will see all NCS modules operational by spring 2008.

David Bowden, Managing Director, Furness Newspapers Ltd said: “Having looked at the Circulation and Distribution solutions in the market place the management team at CNL was unanimous in choosing NCS from PCS. NCS will manage CNL’s circulation more effectively, and deliver management information that will provide our staff with significant benefits, improving performance as well as the levels of service to our customers. We were impressed by the way PCS support their customer base, it was clear that PCS have forged excellent working relationship’s with their customers who speak highly of the performance and functionality of NCS”.

Mark Read, PCS’s Associate Sales Director, said: “PCS welcomes the opportunity to strengthen the good working relationship we have with Cumbrian Newspapers Limited. Our NCS development team are passionate about the product they have developed and we are confident the users will be extremely satisfied with the performance and wide-ranging functionality. Being able to canvass and capture reader data electronically via the PDA, and the online self service capabilities which allow readers to subscribe, pay for and manage supply have been specifically designed to not only manage but also to improve sales of your publications. We believe that in these challenging times of declining circulation, NCS will become an invaluable weapon for those tasked with marketing and reversing the trend”

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