Many of the trends and challenges faced by the newspaper industry are also driving the magazine sector.  Publishers must now make their processes more efficient by meeting the challenges of publishing across both old and new media; managing more geographically distributed editorial teams, and driving revenue through new ways of delivering and accessing content.  Particularly pertinent to the magazine sector is how they license and syndicate their content.  Whether between different in-house titles, or when they have a global brand and reach and license the content to other publishers,  PCS is confident that its Knowledge platform will help overcome these challenges for the sector by transforming the publishing process to make it more comprehensively connected.

Knowledge is able to create and produce content for both traditional print and new media simultaneously within the same application.  All functionality runs from a web browser to manage the publications in their entirety – whether from an editorial or advertising perspective – from any location or device connected to the Internet.

"We believe there is a huge opportunity for Knowledge to bring efficiencies and new revenue opportunities to the magazine sector”, says Phil Walker, managing director of PCS.  “It’s an exciting time within publishing and we’re seeing many traditional magazine publishing houses taking stock of their publishing assets and looking at how technology can play a part in making the most of them.  Knowledge offers increased capability compared with existing editorial systems, with breakthrough options to help publishing houses compete more effectively within the changing media landscape”, concludes Walker.