Overview

Combining ABS’s advert booking and CRM functions, Sales Advantage helps increase revenue and improve customer relationships. Sales Advantage generates genuinely useful prospect lists, and provides essential customer information to the team, before they call, to enhance the sales process. The fully integrated booking system supports both classified and display sales.

Features

 
Sophisticated sales territory management delivers appropriate regular and cold prospects to members of the sales team for canvassing. Additional leads can be produced for supplements and features.

Use of the Post Office Address File ensures accurate customer capture and TPS support prevents unwanted canvassing calls.

All customer communication is visible to all members of the territory team, guaranteeing that no opportunity is missed.

Sales Advantage can also pro-actively highlight any regular customer who hasn’t been contacted recently.

A comprehensive customer call history, including decision-maker contact details, provides valuable pre-call knowledge and maximises use of the sales team’s time. Publishers may embed their media information packs and provide targeted selling scripts to help the sales process.

The booking system supports a comprehensive rate structure, up-selling opportunities and package capabilities, allowing revenues to be maximised.

Customisable CRM captures pertinent customer information, such as annual spend, links to trade bodies, previous advertising patterns etc which can be used to generate targeted prospect lists.

The system can generate and deliver personalised advert quotation and confirmation letters for professional customer communication.

Time savings can be made and accuracy improved with ABS’s real time classified advert previews and the ability to lift display adverts for future bookings.

Powerful management reports are included as standard, from CRM sales analysis by call success rates, revenue, objections etc to real time advert reporting from ABS’s insert, revenue, estimating and yield functions.

Find out more...

Download information PDF - Click Here